Shuyi Jiang, Bingjin Zhu, New York, USA
From the heart of New York City, UNISECON is a testament to the fusion of cultural depth and contemporary fashion innovation. Founded by visionary duo Shuyi Jiang and Bingjin Zhu, UNISECON transcends the conventional fashion paradigm by combining traditional craftsmanship with a current design philosophy.
Shuyi Jiang, a graduate of Parsons School of Design, honed her craft under the guidance of renowned designers and enriched her design perspective through her deep personal experience, especially in motherhood. Her partner Zhu Bingjin, a graduate of the Fashion Institute of Technology, brings a high level of design talent to the forefront of UNISECON, thanks to prestigious awards and considerable experience gained at The Row.
The brand’s ethos is deeply rooted in the belief that fashion should embrace innovation in the arms of tradition. UNISECON, praised for its unique approach to sustainability and focus on ethical practices and materials expresses a seamless blend of age-old techniques such as pleating, weaving and collage with minimalist contemporary silhouettes, making each piece both timeless and relevant.
UNISECON’s commitment goes beyond ordinary design and embraces a holistic philosophy of sustainability that encompasses all aspects of production. By incorporating eco-friendly practices, the brand not only appeals to consumers’ luxury aesthetic but also to their ethical fashion sensibilities.
At its core, UNISECON is not just a brand, but a movement towards a more thoughtful and responsible fashion industry where traditional craftsmanship is preserved, ethical practices are ensured, and contemporary creativity is transpired. This blend of past and present, heritage and innovation, makes UNISECON a beacon for the future of fashion.
